Arizona State University revealed their new team uniforms last Monday and it has brought up the discussion about the roll branding a University has on recruiting students. Now I attended St. Cloud State University and was proud to be a Husky. But is there really some merit to this discussion?
ASU worked with Nike in creating the uniform design, which were showcased in three football color patterns: All white, all black and the traditional maroon jerseys and gold pants. ASU typically brings in $1 million in merchandise revenue. With the new look, university officials expect it to double within the next couple years. Within minutes of the launch, outlets on campus stocked their shelves with the new gear.
Several student-athletes acknowledged that uniforms don’t change performance, but they said they do play a factor in recruiting. If you give your college a brand you can definitely make yourself more appealing to potential students.
Whether its a deciding factor for you when choosing a school or not, we ask you to not judge a book by its cover and make sure the school or university you attend has the right accreditation and programs that will help you succeed in your future career.
